All about SEO: different types of SEO
Maybe you have never heard about SEO but are looking for a new way to impulse your business. If you want to be a top business that ranks high in search engines and is on top of San Jose Google results, Search Engine Optimization is what you have been looking for.
SEO means search engine optimization. In short, it’s a process that focuses on improving a website to be ranked higher in search engines. The website is given keywords related to the products or services or its brand name to get search engines and other search engines like Google and Bing.
It is called SEO because it aims to give your website the highest ranking possible in search engines. It is also known as Search Engine Optimization or just SEO for short.
There are different types of SEO to get high search engine rankings:
Local SEO
This SEO type is essential for local businesses. It is all about ranking your business in search engines based on your location. If you are a local business, you should have an online strategy so that potential customers can easily find you. But this can only happen if your company ranks high in search engines like Google and Bing, Yahoo!
A local San Jose SEO Agency is what you need to rank your business higher in search engine results!
To achieve a successful Local SEO strategy, you will need to:
- Create a Google My Business Account
- register your business in popular used online directories such as Yelp
- Promote your business
Content SEO
It’s simple. If you want to be on top of search engines, you have to create good content related to your business! Excellent SEO strategy focuses on creating in-depth and helpful content for the audience.
Publishing engaging and relevant content that users love is an excellent combination that will make any website rank better.
Your content must be unique and meet users’ needs so that search engines will index and rank it higher. If you want to have a successful SEO campaign, don’t forget that excellent content is key!
Any content SEO strategy needs:
- SEO Keywords
- Relevant links
- Rich content that engages with visitors
Look for a professional San Jose SEO agency that creates SEO content for websites and engages more with your audience.
Technical SEO
Many different technical parameters can affect a website’s visibility. Technical SEO is in charge of keeping these parameters optimized so search engines coon crawl and index a website easily.
The technical SEO process is the easiest one because it doesn’t have to do with what users want or expect from you. It’s all about how search engines work. If you don’t have the right technical things in place, your website will never rank higher out there.
A good Technical SEO strategy has:
- Correct meta tags and titles for each page of a website
- Robots.txt optimization
- Site structure optimization
- Website design optimization
The goal of technical SEO is to improve the user experience. Get a site that is easy to use, easy to find, and has a responsive design with the help of a San Jose SEO expert.
Mobile optimization
Mobile SEO is not so different from other SEO types. It is a subset of SEO, which applies to all mobile devices. With so many mobile devices on the market, websites need to adapt to all screen sizes.
More than 60% of Google users search for mobile devices. This tells you the importance of having a mobile SEO strategy. If you want to be a successful company, make sure your website is mobile-friendly and easily accessed from different devices or operating systems.
This is what a Mobile SEO strategy must include:
- Mobile-friendly test
- Responsive web design
- User experience
If you are trying to reach your target audience, you need to optimize your website for mobile devices. Make it much easier for your potential customers!
On-Page SEO
You may be familiar with this kind of SEO. On-Page SEO is the process of improving all on-page elements that connect to search engines to help them rank a page or site higher. It includes all of the elements that visitors see when they visit a website.
Most important is that on-page SEO makes sure that your website content is awesome. A website needs to solve problems that other pages do not solve. Users love rich content that has all the information that they need.
But, this type of SEO goes beyond content optimization. It also includes:
- Semantic markups (h1, h2,h3, etc.)
- Meta tags description and keywords included in META tags.
- High ranking keywords
- Optimized images
Off-Page SEO
To explain this type of SEO is a bit more complicated. Off-page SEO focuses on improving your website’s link profile by placing links to your website throughout the internet.
Off-page SEO is a subset of SEO that is often ignored in most businesses. It is not a process that many sites have, but it’s a huge factor that affects the success of a website.
On-page and off-page SEO work hand in hand to achieve better results. The main goal of Off-page SEO is to show Google that your site has valuable content. By getting authoritative links, and an off-page SEO strategy can make a big difference.
Off-Page SEO involves
- Getting SEO backlinks
- Brand promotion
Search engines like Google pick up these signals and reward websites with high ratings. Backlinks are one of the main factors that Google uses to rank websites. Does your site have an SEO strategy already? Contact a San Jose SEO Agency to get more information about SEO
In short, the goal of SEO is to maximize your website’s visibility in search engines and make your target audience find it more easily. There are many more types of SEO, and depending on what you need, each one has benefits to offer.
If you are getting started, you can try to do some SEO stuff yourself, but you may not see results after a while. SEO is more than writing a few lines with good text. You must work with SEO professionals.
A San Jose Local agency knows your market to find the right keywords, what customers want to know, can get you quality images that make visitors engage with your site, and more.
To rank higher and get to the first page on Google is not impossible, but it takes various digital marketing skills that only an SEO San Jose Agency has.
